About Aarhus Inside
Experience Aarhus from the inside
Aarhus Inside is the city's experience magazine and guide. We collect everything you can experience in Aarhus, from culture, nature and food experiences to communities, festivals and places with soul.
Our goal is simple: to make it easy and inspiring to experience Aarhus from the inside.
We don't write classic reviews. We tell stories. We capture the mood, meet the people behind it and take the reader right into the experience. The texts are written at eye level and with presence, so you don't just read about the city, but feel it.
Founded in 2019 by Christina Hazelden
Aarhus Inside was founded in 2019 by Christina Hazelden, who still owns and operates the platform today. With 15 years of experience in digital content development and SEO, Christina is both the editorial and technical engine behind AAI.
It started as a passion for telling stories about the city's hidden corners, places to experience and the people who create cultural life. Today, Aarhus Inside is the city's largest experience-based magazine with an audience that reaches far beyond the municipal borders.
Collaborate with city stakeholders
Aarhus Inside has editorial collaborations with several of the city's largest cultural institutions, including:
- ARoS Aarhus Art Museum
- The game by
- Moesgard Museum
- Aarhus Theatre
- Musikhuset Aarhus
In addition, we cover the city's festivals such as NorthSide, Smukfest, Aarhus Festuge, SPOT Festival and SPOR Festival, as well as a wide range of smaller actors, eateries and experience venues.
AAI in numbers
Aarhus Inside is today the city's largest experience-based magazine measured by reach:
- 348.000 unique visitors in 2025, a growth of 43 percent from the previous year
- 689.000 page views
- Content in 5 languages: Danish, English, German, French and Spanish
- 3.200 newsletter subscribers with an open rate of 55 percent
- Half of the readers come from Zealand, and a growing proportion from Germany.
- Widely used by international students at Aarhus University
What we write about
At Aarhus Inside you will find:
- Cultural institutions such as museums, theaters and concert halls
- Festivals and events throughout the year
- Food and experiences from restaurants, cafes and rooftop bars
- Nature and city life with hikes, parks, beaches and hidden places
- Neighborhoods and living styles with neighborhood portraits and inspiration for finding your way around the city
- Networks and communities for everyone who wants to make connections in Aarhus
The newsletter every Friday
Every Friday at 07 a.m., Aarhus Inside sends out a newsletter in both Danish and English. Here you will get the week's most important events, new articles and guides delivered directly to your inbox.
A medium that creates action
Aarhus Inside has a large and engaged audience. Our articles and guides are read, shared and actively used by people looking for concrete experiences.
When we tell a story or share an event, it creates both attention and action. Readers click through, buy tickets, visit the places, eat at the restaurants, and become part of the city's community.
This is also why many of Aarhus' largest cultural institutions and experience venues collaborate with us.
Images and copyright
The images on Aarhus Inside are an important part of the experience. All images used on articles and landing pages are taken by Aarhus Inside, so you get a realistic picture of the places and events. In some cases we collaborate with WyrleStudio.dk and photographer Henrik Sørensen.
All images on Aarhus Inside are under copyright. If you wish to use these images, you must contact Aarhus Inside for permission. This does not apply to images used during Events, which are press images from the various organizers that we have been given permission to use.
Text, images, graphics and other content on aarhusinside.dk are protected by copyright law. Aarhus Inside reserves all rights to the content, including the right to exploit the content for the purpose of text and data mining, cf. Copyright Act Section 11b and DSM Directive Article 4.
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